Mar 21 | Posted by Larry Mogelonsky

You can market soap in a plain paper wrapper. P&G chose not to do so. Over a hundred years ago, they chose a "moon and stars" logo and some decorative packaging art for the display of a simple bar of Ivory Soap. In today's world of social media and innovative electronic communications, the simple use of some repeated squiggly lines on a paper outer wrapper might not seem like much. But at its time it was innovative. And that is what leaders do: they seek new ways and new "improved" means of communicating their points of difference. In doing so, they forge a success story.

This year's P&G Alumni Reunion is set in an era of the uncertain. Recent events in Japan and some of the the Arab States have created turmoil in the equity markets. Commodity prices are difficult to predict (at least that is what my broker uses as a reason for my apparent lack of results).

But, you now have a program with a high degree of certainty for positive return and a minimum amount of risk capital: attending the P&G Global Reunion in Toronto. For those of you living within driving distance of TO, this is an event that is not to be missed. Put aside the meeting of old friends for a moment, and look at the program that has been assembled. Most impressive! Look at the venues…what's wrong with a VIP night at the Hockey Hall of Fame?

I've heard some retirees complain about the price. Give me a break! Like most of us, during my seven year tenure, I acquired P&G shares taking advantage of the employee stock purchase plan. The income on those shares alone would pay for this conference many times over.

Let me put it another way: the entire conference costs the same as two "Golds" for the Leafs, dinner, parking and drinks. With due respect to my beloved team, I'll pick the conference any time.

Those who read this and remain ambivalent, call me.